Barron’s – Top Independent Financial Advisor

Cassaday & Company, Inc.’s Chairman, Founder & CEO Steve Cassaday was named a Barron’s Top 100 Independent Financial Advisor for 2023. This is the 16th consecutive year Cassaday has made this list.

One of the first financial advisors in the industry to become independent, Cassaday left his senior management position with a major New York Stock Exchange firm to launch Cassaday & Co. in 1993. His vision of providing objective, client-focused advice free from corporate agendas and interests has been the firm’s guiding principle since its founding.

“I attribute all of our success to our outstanding employees who are our greatest resource,” said Cassaday. “We pride ourselves on working together to maintain a culture of excellence and integrity by adhering to the highest standards and acting in the best interest of our clients, 100 percent of the time,” continued Cassaday. “We are grateful that our clients recognize what differentiates us and they continue to place their trust in Cassaday & Company, Inc.”

About This Award

The independent advisory space has been growing at a breakneck pace over the last decade.  According to Barron’s, “RIAs are increasingly managing billions rather than millions of dollars of clients’ wealth, and many boast service menus on par with the marquee Wall Street brokerage firms. Between the start of 2017 and the start of 2022, retail-focused independent RIAs’ assets under management doubled, growing from $2.4 trillion to $4.8 trillion, according to research firm Cerulli Associates.” With this level of growth, investors find themselves with a plethora of options, with firms varying based on the type of client they’re best at serving, the suite of services they offer, their investment strategies, their fee structures, and more.

The goal of The Barron’s Top 100 Independent Advisor ranking is to shine a spotlight on the nation’s best financial advisors, with an eye toward raising standards in the industry. This ranking serves as a tool for investors as they navigate this process of finding financial guidance.

The Top 100 Independent Financial Advisors ranking is determined by a rigorous assessment process, with firms from all 50 states and the District of Columbia undergoing examination. The volume of assets overseen by advisors and their teams, revenues generated by the firms, and the quality of advisors’ practices – including investment philosophy, business practices, and contributions to the community – are all evaluated. Investment returns are not a component of the rankings, as returns are largely dictated by the risk tolerance and goals of clients.

Ranking History

Cassaday is honored to have been recognized by Barron’s as a Top Independent Financial Advisor in 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, and 2008.

To see the full Barron’s 2023 Top 100 Independent Advisors list, click here.

For a comprehensive list of our awards, click here.


Award Disclosures:

Barron’s Top 100 Independent Financial Advisors List – 2008-2023 – Advisors considered for the “Top 100 Independent Financial Advisors” list ranking have a minimum of seven years financial services experience and have been employed at their current firm for at least one year. Quantitative and qualitative measures used to determine the Advisor rankings include client assets, return on assets, client satisfaction/retention, compliance records, and community involvement, among others. Barron’s does not receive compensation from Advisors, participating firms and their affiliates, or the media in exchange for rankings. Rankings and recognition from Barron’s are no guarantee of future investment success and do not ensure that a current or prospective client will experience a higher level of performance results and such rankings should not be construed as an endorsement of the advisor.


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