Risky Investments Aren’t as Risky as They Appear in Those News Reports

by Steve Cassaday, CFP®, CFS With the nonstop drum beat of negative, provocative and just downright scary news coverage it is totally understandable that markets are skittish and volatile. When one stops and drills down through the noise, political demagoguery on both sides of the aisle and inflammatory headlines, the weight of the evidence does not…

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Managing Risk Means More Than Meets The Eye

by Steve Cassaday, CFP®, CFS Risk is what it is all about in the investment world. If there were no risk, everyone would be a successful investor, and there would be no need for an advisory industry. And yet, most investors do not understand what real risk is, how to measure it and how to better…

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