Securities offered through Royal Alliance Associates, member FINRA/SIPC. Investment advisory and insurance services offered through Cassaday and Company, a registered investment adviser not affiliated with Royal Alliance Associates.

This communication is strictly intended for individuals residing in the states of Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Massachusetts, Maryland, Michigan, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming. No offers may be made or accepted from any resident outside the specific state(s) referenced.

The following individuals are not registered with Royal Alliance Associates, Inc., or Cassaday and Company, Inc.: Alexandra Krial, Allison Felix, Angelica Eagy, Anna Shkrabaliuk, Annie Khoury, Arpine Jamjyan, Avatus Stone, Ben Lee, Brooke Orlando, Chelsea Miller, Chad Cassaday, Chris Cassaday, Cindy Portillo, Daven Foulk, Dayanara Veliz, Fatima Masumi,  Jenna Wardrip, Jessica Marchegiano, Justin Diggs, Karolyn Banks, Katie Donadio, Kristin Woodson, Kelly Timms, Lindsey Witchie, Lisa Adams, Michael Sweeney, Michelle Tigani, Natalie Plavan, Rachel Boyell, Ramah Jaradat, Riley Saunders, Robert Blankenship, Ryan Muscatella, Ryan Oliver, Sarah Mouser, Shawn Walters, Tom Wagaman.

Cassaday & Company, Inc. was originally formed in 1993. In January 2022, Cassaday & Company, Inc., joined Focus Financial Partners and will continue to do business as Cassaday & Company, Inc.

FORM CRS

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PRIVACY POLICY

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ELECTRONIC COMMUNICATION DISCLOSURES

We do not accept orders via email to request, authorize, or effect the purchase or sale of a security, to send mutual fund instructions, or to effect any other transaction. Receipt of important letters, emails or fax messages, particularly those related to security transactions, must be verified by telephone at 703-506-8200.

The information in this email and any files transmitted with it may be confidential and/or privileged. If you are not the intended recipient or the person responsible for delivering the email to the intended recipient, be advised that you have received this email in error and that any use, review, dissemination, forwarding, printing, or copying of this email, or attachments, if any, is strictly prohibited. If you have received this email in error, please notify the sender by return email, or contact Linda Stewart, Compliance Officer at Cassaday & Company, Inc by telephone at 703-506-8200 or 800-672-2102, and delete this email from your system.

AWARD AND RECOGNITION DISCLOSURES

Third-party rankings and recognitions are no guarantee of future investment success and do not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client’s evaluation.

Alliance for Workplace Excellence – AWE – (2012, 2014-2017) The Alliance for Workplace Excellence’s (AWE) Workplace Excellence Award highlights businesses that promote professional fulfillment and personal wellness at work, at home, and in the community. Excellent Workplace Award winners demonstrated equal merit in each of the following categories: Workforce Demographics, Management Practices, Employee Engagement, Corporate Social Responsibility, Diversity and Inclusion, Total Rewards Programs and Benefits, Health & Wellness Programs and Initiatives and the Employee Voice Survey. For more information, please visit http://www.excellentworkplace.org/awards-workplace.html.

Arlington Magazine – (2015, 2017) The Arlington Magazine “Best Of” designation is awarded to individuals who are nominated by the public as being the best in their field. The “Best Financial Planners/Advisors” are those who received the most recommendations. Portfolio performance is not a factor. No fee was paid for this award.

Barron’s Top 1200, Top 100, and Top Independent Advisors – (2007-2023) The formula Barron’s uses to rank advisors is proprietary. It has three major components: assets managed, revenue produced and quality of practice. Investment returns are not a component of the rankings because an advisor’s returns are dictated largely by the risk tolerance of clients. The quality-of-practice component includes an evaluation of each advisor’s regulatory record. Please see https://www.barrons.com/articles/barrons-methodology-for-ranking-financial-advisors-51615843316 for more information.

Barron's Hall of Fame - (2019) ​Barron's Hall of Fame is an award honoring a group of advisors who exemplify long-term success and commitment to their clients. Each member of the Hall of Fame has appeared in Barron's annual Top 100 Advisor rankings for 10+ years, and their long-looking commitment to excellence is a hopeful example for the industry to follow.

FA Magazine – (2007-2008, 2010, 2012-2022) Financial Advisor Magazine used discretionary and nondiscretionary assets under management as reported on Form ADV to compile their RIA rankings. Cassaday & Company did not pay a fee in exchange for inclusion on this list. More information can be found at http://www.fa-mag.com/research/ria-survey.

Financial Times – (2011-2015, 2018-2020) The Financial Times 400 Top Financial Advisors is an independent listing produced annually by the Financial Times. The FT 400 is based on data gathered from advisors, broker-dealer home offices, regulatory disclosures, and the FT’s research. The listing reflects each advisor’s status in six primary areas: assets under management (AUM), asset growth, compliance record, experience, credentials and online accessibility. This award does not evaluate the quality of services provided to clients and is not indicative of this advisor’s future performance. Neither the brokerages nor the advisors pay a fee to the Financial Times in exchange for inclusion in the FT 400.

Forbes - America’s Top Next Generation Wealth Advisors – (2017-2020) – SHOOK Research considered advisors born in 1980 or later with a minimum 4 years relevant experience. Advisors have built their own practices and lead their teams; joined teams and are viewed as future leadership; or a combination of both. Ranking algorithm is based on qualitative measures derived from telephone and in-person interviews and surveys: service models, investing process, client retention, industry experience, review of compliance records, firm nominations, etc.; and quantitative criteria, such as assets under management and revenue generated for their firms. Investment performance is not a criteria because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC. Neither SHOOK nor Forbes receives compensation from the advisors or their firms in exchange for placement on a ranking. For more information see https://www.forbes.com/top-millennial-advisors/#6335ef255aed.

Forbes (2022) – America’s Top RIA Firms - Data provided by SHOOK ® Research, LLC. Data as of 12/31/21. America’s Top Registered Investment Advisor Firms ranking was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerance vary, and advisors rarely have audited performance reports. Neither SHOOK nor Forbes receive compensation in exchange for its Registered Investment Advisor Firm placements or rankings, which are determined independently (see methodology above). Participation in this directory is limited to ranked firms; once placed on a ranking, firms may choose to pay fees to Forbes and Shook for premium listing features as indicated by highlighted names. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor or firm and not indicative of future performance or representative of any one client’s experience. Investors must carefully choose the right advisor or firm for their own situation and perform their own due diligence. Past performance is not an indication of future results. For more information, please see www.SHOOKresearch.com, SHOOK is a registered trademark of SHOOK Research, LLC.

Forbes - America's Top Wealth Advisors – (2016-2017) The Forbes ranking of America’s Top Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Neither Forbes or SHOOK receive a fee in exchange for rankings. For more information, please go to http://www.forbes.com/sites/rjshook/2016/08/03/shook-research-methodology-forbes-top-wealth-advisors/#1d882c664485.

Forbes - Best-In-State Wealth Advisors – (2018-2023) The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria, gained through telephone, virtual and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of seven years experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their approach to working with clients. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.

Forbes - Best-In-State Next-Gen Wealth Advisors – (2019-2020, 2022) – Developed in 2019 by SHOOK Research, this list is based on an algorithm of qualitative criterion, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors that are considered have a minimum of four years' experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass the highest standards of best practices. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings.

Forbes – (2016) The 100 Fastest Growing Top RIAs  – To be considered, each firm must be a registered investment advisor (RIA) with the SEC, provide wealth management services and serve individual clients as a primary focus.  Broker/dealers, hedge funds, those managing large funds and firms with disciplinary disclosures were excluded.  As the RIA market changes and grows, RIA Channel continues to adapt its criteria to the current environment.

Helios HR – (2013) Helios HR is a provider of human capital management solutions that optimize workforce and business operations. Finalists were selected by an independent panel of judges for their employee development initiatives, community outreach, and their ability to communicate the overall impact of these programs. For more information, visit www.helioshr.com.

Inc. Best Workplaces – (2019-2022) The Best Workplaces list was determined by calculating engagement scores and benefits scores for thousands of applicants. Employees at each company completed a 37-item questionnaire, and the raw data was calculated on a six-point Likert scale (strongly disagree to strongly agree) to find an average score that is indexed to a 100-point scale. Benefits and perks, including health insurance and 401(k)s, were assigned a 1-to-4 weighting. For more information, visit https://www.inc.com/best-workplaces/2022

Inc. Magazine – (2007-2010, 2014-2021) The Inc. 500|5000 is ranked according to percentage revenue growth for four years. To qualify, companies must have been founded and generating revenue by the first week of four years prior to the year won, and therefore able to show four full calendar years of sales. Additionally, they have to be US based, privately held, for profit, and independent — not subsidiaries or divisions of other companies.

Inc. 5000 Regionals: DC Metro – Top 250 Fastest Growing Companies (2020) – The 2020 Inc. 5000 Regional Series is ranked according to percentage revenue growth when comparing 2016 and 2018. To qualify, companies must be founded and generating revenue by March 31, 2016. They have to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2018. The minimum revenue required for 2016 is $100,000; the minimum for 2018 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons.

Invest in Others & Invest in Others Charitable Champions – (2019-2020, 2022) To be eligible for the Invest in Others award program, firms must meet all of the following criteria: be in business a minimum of 1 year, have a minimum of 10 employees in the United States, all employees in the company should be included in the employee count, not just the financial advising department, be a registered investment adviser(RIA), affiliated with (but not an employee of) an independent broker-dealer (IBD), or a hybrid/dually-registered firm affiliated with an IBD and doing business through an RIA, and should directly provide financial advice to households or organizations.

Investment News – 50 Largest Financial Planning Firms (2009) – RIAs qualified and ranked by RIA Database provide financial planning services, derive more than 50% of their business.

Investment News – Best Practices in Technology (2015) – The IN Adviser Technology Study highlights the ways in which firms have punched through the ceiling with the most advantageous use of staff members and technology strategies. Winners selected based on the following metrics: Operating Profit, Revenue Growth, Productivity (Revenue per Professional and Revenue per Staff) and Integration Score (number of integrated core technology solutions).

Investment News – Best Places to Work for Financial Advisors- (2018-2023) - This recognition program identifies and recognizes financial advisory firms that empower employees to provide clients with the best possible investment and financial planning advice. Eligibility requirements include being a registered investment adviser (RIA) or being affiliated with an independent broker-dealer (IBD), being in business for a minimum of one year, and having a minimum of 15 full-time employees. Cassaday did not compensate InvestmentNews for this award.

Leadership Center for Excellence – (2017) According to Leadership Center for Excellence, 40 Under 40 is societal call to action to identify the next generation of emerging leaders and trailblazers in the DC metropolitan region. Its purpose is to recognize 40 emerging leaders under the age of 40 who demonstrate impact personally and/or professionally through their exceptional leadership in our region. The under-40 demographic represents a large segment of our region’s population. Leadership Center for Excellence and our community as a whole have the responsibility to empower and celebrate this civically-minded, future leadership. Portfolio performance is not a factor. No fee is paid to participate. To learn more please visit leadercenter.org.

Leesburg Today – Leesburg Today/Ashburn Today – (2015) The “40 Under 40” list is compiled by Leesburg Today/Ashburn Today. The list acknowledges the up-and-coming business and community leaders who live or work in Loudoun County. The honorees, all under the age of 40, were chosen from more than 100 nominations based on professional accomplishments, community involvement and commitment to Loudoun County. The selection committee consisted of representatives from Leesburg Today, members of the Loudoun Chamber of Commerce’s Young Professionals Group, and prior honorees.

NABCAP (National Association of Board Certified Advisory Practice) – (2011-2014) NABCAP evaluates candidates on 20 categories of practice management. Characteristics of an advisory practice evaluated include but are not limited to: Years of experience, Credentials/Designations, Average AUM per client, Investment philosophy, Risk philosophy, U4/ADV status, and Customer service. Advisors are invited to participate by submitting an online questionnaire. No fee is paid to participate.

Northern Virginia Family Services – (2015-2016) CARE Award  –Applicants are evaluated on the quality and scope of their policies and programs as it relates to community engagement; employee wellbeing and culture; talent development; employee engagement; and flexible work environment. In addition to reviewing the policies that are in place, the CARE Nominating Committee evaluates how companies publicize their programs and how easily accessible they are to employees. Less tangible, but perhaps even more important, is the company philosophy and culture. The Committee wants to learn why the company instituted these policies and how they fit into the overall goals of the organization. Finalists will be selected based on cumulative scoring of written application, employee survey, and site visit.

Northern Virginia Magazine – (2011-2022) The Top Financial Professional list is compiled by the Northern Virginia magazine. The magazine sends out nomination forms to Financial Associations in Northern Virginia to nominate professional advisors in the various categories. The “Top Financial Professional” listing is given to those financial advisors that receive the most nominations. Financial professionals do not pay a fee to be included.

Pensions and Investments – (2015) Money managers self-nominate through a registration process overseen by the global survey unit of Buck Consultants LLC, our partner on Best Places to Work. Organizations must have at least 20 U.S. employees in order to be considered for inclusion. Rankings are determined by the results of two surveys: an employer survey detailing hiring practices, benefits and pay and a second, brief employee-driven survey. The combined scores of the employer and employee surveys determine the 2015 Best Places to Work in Money Management.

Radford University – (2016-2017) Outstanding Alumnus Award: Recognizes a graduate who has made remarkable contributions to society through his or her profession. Young Alumnus Merit Award: Is given to an alumnus 35-or-under who has made significant career achievements and has been actively involved in Radford University programs or civic and volunteer activities. Portfolio performance is not a factor. No fee is paid to participate.

Radford University – (2021) Outstanding Service Award: Recognizes a graduate who has made exceptional contributions to furthering the mission of the university and has demonstrated how an alumnus can continue to support Radford University through their time, talent, and resources, Portfolio performance is not a factor. No fee is paid to participate.

REP. Magazine – (2007-2009) Methodology: Advisors on the Top 40 Under 40 Independent Broker/Dealer Advisors list are ranked exclusively by assets under management. The magazine solicited nominations from the top 35 IBDs by headcount. REP. magazine and WealthManagement.com do not receive any compensation from financial advisors, participating forms and affiliates or the media in exchange for rankings.

REP. Magazine – (2014-2015) REP. Magazine methodology: Advisors on the Top NextGen Independent Broker/Dealer Advisors list are ranked exclusively by total assets under management. We solicited nominations from the top 30 IBDs by headcount, sourced from Cerulli Associates. These are the firms that responded. REP. magazine and WealthManagement.com do not receive any compensation from financial advisors, participating firms and affiliates, or the media in exchange for rankings.

SmartCEOs– (2016-2017) Best Run Companies – Winners are selected by SmartCEO on nine criteria: process, vision, customers, culture, leadership, communication, growth, brand and talent. Each of these components were evaluated through a formal application process and follow-up interviews.

Virginia Business - Best Places to Work – (2012-2023) To be considered for participation in Best Places to Work list created by Virginia Business and Best Companies Group, companies had to fulfill the following eligibility requirements: be a for-profit or not-for-profit business or government entity, be a publicly or privately held business, have a facility in the state of Virginia, have at least 15 employees working in Virginia and have been in business a minimum of 1 year. Best Companies Group managed the overall registration, survey and analysis process and determined the final rankings. For more information on the Best Places to Work in Virginia program, visit www.bestplacestowork.com.

Virginia Living Magazine – (2017, 2020, 2022) Virginia Living Magazine solicits the input from the public on who is the best in their field for its “Best of Virginia” list. Firms selected received the most recommendations. Portfolio performance is not a factor.

Washington Business Journal – (2007-2008, 2010-2013, 2015-2023) For the Washington Business Journal Best Places to Work program, employees of nominated companies are asked to complete an employee engagement survey. Companies are ranked and finalists are chosen in each size category according to their overall engagement score. Overall number of responses is also factored into the engagement score. Winners are chosen 100% based on the results of the survey and in essence by the employees themselves. Cassaday & Co. did not compensate WBJ for this award.

Washington Business Journal Corporate Philanthropy Awards – (2019-2021) Small Companies – Rankings on this list are based on the amount of DC-Metro area giving in 2020. https://www.bizjournals.com/washington/subscriber-only/2021/11/12/corporate-philanthropy-small-companies.html 

Washington Post – (2020-2022) Top Workplaces Award: Selection is based solely on employee feedback gathered through an anonymous third-party survey administered by research partner Energage, LLC, which measured several aspects of workplace culture, including alignment, execution, and connection. This year’s honorees include government contractors, real estate firms, professional and business services, law firms and tech companies.

Washingtonian – (2009, 2011, 2013, 2015, 2017, 2019) Great Places to Work – For the Washingtonian’s Great Places to Work program, employees of nominated companies are asked to complete an employee survey asking detailed questions about the organization’s benefits, personnel and policies. Companies much reach a minimum level of employee participation, based on total number of employees, to be eligible as a finalist. Companies are ranked and finalists are chosen according to their overall score. https://www.washingtonian.com/best/financial-advisers/ 

Washingtonian – (2008-2022) Top Wealth Advisors – The Washingtonian Top Financial Planner is awarded to individuals who are nominated and surveyed by their industry peers as being the best in their field. The advisors select are those who received the most recommendations from their peers. Portfolio performance is not a factor.

Washingtonian – (2023) Top Wealth Advisor Hall of Fame– To create their 'Top Financial Advisers' list, Washingtonian surveys hundreds of financial professionals in the region and consults industry experts, asking who they’d trust with their own money. Those recommended the most make the roster. Professionals on the Top Wealth Adviser Hall of Fame list are still practicing, and have been recognized on a Washingtonian Top Financial Advisers list for at least eight of the past fourteen years, including three of the most recent five.

Wealthmanagement.com’s Thrive Award (2019) – The Thrive 500 Award is an award granted by the magazine WealthManagement.com. The Award is determined solely by revenue growth.  Applicants are Financial Advisors who offer financial services to individual clients in the areas of investments, insurance, financial planning, wealth management, and had  verified revenue of at least $100,000.  Advisors are selected by state/region, by type of business, type of firm, and size of their book of business. No clients were consulted and no fees were paid to determine the winner, however applicants pay a $90 administration fee when applying. For more information about this award, go to: https://thriveawards.com.

SOCIAL MEDIA DISCLOSURES

The site may contain links to articles or other information that are contained on a third party website. Royal Alliance Associates does not endorse or accept responsibility for the content, or the use, of the web site. Royal Alliance Associates assumes no liability for any inaccuracies, errors or omissions in or from any data or other information provided on the pages.

Royal Alliance Associates is not affiliated with any social media website. We do not expressly or implicitly adopt or endorse any of the expressions, opinions or content posted by fans or any third parties on social media sites. We do not control, serve, adopt or endorse any content that may be published on any social media site. No part of any social media site is intended to make a recommendation or state a testimonial for or about a security, service or product, or to provide investment, tax or any other advice. At our discretion, we may block followers or remove comments for any reason. We request that you keep your comments within the purposes of this site. In your comments, please avoid specific mention or discussions about investment advice or products, specific securities or investments, or trading strategies. The entire content of the site, including third party posts, is archived by the broker-dealer to comply with securities regulations.

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In certain instances, direct messages may be sent through social media sites. Such messages, which may be confidential and/or privileged, are intended for use only by the intended recipient, any review; copying, distribution or use of these transmissions is strictly prohibited. If you receive a message in error, please (i) notify the sender immediately and (ii) destroy all copies of the message.