Barron’s – Top 100 Financial Advisors in the Nation

Cassaday & Co. Founder, Chairman, and CEO Steve Cassaday has been named by Barron’s as a Top 100 Financial Advisor in the Nation for 2024. 

Since 2007, Barron’s has been highlighting the best in the business with their annual Top Financial Advisors list. This list serves to spotlight the leading individual financial advisors from a range of firm types, featuring practices within Wall Street brokerage firms to independent advisories. The rankings for this list are based on hard numbers: advisor’s assets under management and annual revenue generated, as well as length of time in the business, client retention, advanced credentials, philanthropic work, and a review of each advisor’s regulatory record. It also measures a wide range of qualitative data aimed at capturing the resources that advisors devote to creating a high-quality experience and assessing their actual track record of serving clients well. 

The average age of advisors on the rankings, and for the industry, is pushing 60 years old. In one respect this is a positive, as investing perspective and experience with a variety of market conditions are exactly what clients demand from an elite advisor. What’s alarming, however, is how few advisors have any plans to replace themselves in the event of a tragedy or retirement. The topic of succession planning is not new to our industry, but merely 20% of advisory firms have a plan for operational continuity of their enterprise in the event of the death or disability of current leadership. 

Cassaday is proud to be among the few who have planned for such an event. Our succession plan, in place since 2006, provides for an orderly and seamless transfer of ownership and governance in the event of the current leadership’s absence. In addition to this formal succession plan, the average age of an employee at our firm is 36, and this is by design. Our highly trained and experienced staff has been intentionally structured to provide a lifetime of advice and guidance, assuring your financial plan spans generations. 

Award History: 

Steve has been recognized as one of Barron’s Top 100 Financial Advisors in the Nation in 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, and 2016, and is a member of the Barron’s Advisor Hall of Fame 

To read more on the Top 100 Financial Advisors in the Nation list, click here. 

To read more on all of Cassaday & Company, Inc.’s awards and recognitions, click here.  


Award Disclosures:
Barron’s –100 Financial Advisors in the Nation (2016-2024) – The formula Barron’s uses to rank advisors is proprietary. It has three major components: assets managed, revenue produced and quality of practice. Investment returns are not a component of the rankings because an advisor’s returns are dictated largely by the risk tolerance of clients. The quality-of-practice component includes an evaluation of each advisor’s regulatory record. Please see for more information. 


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