Cassaday & Company, Inc., has been ranked #34 on the Forbes ranking of America’s Top Registered Investment Advisory (RIA) Firms for 2023. Our team is honored to receive this recognition from Forbes for the second year in a row.

Compiled by SHOOK Research, Forbes’ Top RIA ranking highlights 250 advisory firms nationwide with cumulative assets of $1.1 trillion. According to SHOOK, this list is meant to help those looking for an independent advisor.

About this award

Research for all Forbes advisor rankings is conducted by SHOOK Research. SHOOK scours the financial services industry for nominations. SHOOK accepts advisors who meet pre-determined minimum thresholds and acceptable compliance records. For this ranking, SHOOK received nearly 36,535 nominations for advisors who meet SHOOK’s thresholds. Of this group:

• 42,643 nominations received, based on thresholds
• 23,100 invited to complete online survey
• 18,417 telephone interviews
• 4,281 in-person interviews at advisors’ location
• 1,487 virtual interviews

To compile their final list, SHOOK uses an algorithm designed to fairly compare the business practices this large group of firms based on quantitative and qualitative elements. While there is focus on quantitative data, SHOOK focuses primarily on qualitative data, skewing their recommendations towards firms in which they can thoroughly understand how each client is actually treated. In doing so, they measure aspects like processes that are inherent in each client relationship, what is the team’s purpose, and what is the underlying culture that can be seen throughout all levels of employees.

For more on SHOOK’s methodology, click here.

Ranking History

Cassaday was also named a Top RIA by Forbes in 2022 on the ranking’s inaugural list.

To see the complete list of Forbes 2023 Top RIA Firms, click here.

Award Disclosures