Forbes – Best-In-State Wealth Advisors 2023

Cassaday & Company, Inc., is honored to announce that six of our financial advisors have been named Forbes Best-In-State Wealth Advisors for 2023. Among those recognized are Chairman & CEO Steve Cassaday, Senior Partner Justin Harris, Senior Partner Chris Krell, Senior Partner Christopher Young, Partner Nicholas Harris, and Partner Sean Gallahan.

With over 39,000 nominations received, the Forbes Best-In-State Wealth Advisors list places a spotlight on over 7,300 of the top advisors in each state and region throughout the nation. These rankings are determined by a proprietary algorithm of qualitative and quantitative data developed by SHOOK Research. Criteria such as advisor tenure (minimum requirement of 7 years as an advisor), community involvement, breadth of services, and compliance record are evaluated. According to RJ Shook, Founder & President of SHOOK Research, this list “focuses on helping investors find a trusted advisor, and [also helps] advisors get better at serving investors.”

Continuity of care is one of the pillars of Cassaday & Co.’s structure. According to the Financial Planning Association, more than 20% of advisors are older than 65, and the average age of an advisor is 55 years old. While a large portion of the industry is approaching retirement age, only 27% of advisors have formal succession plans. Our team believes that having a viable succession plan is part of our fiduciary duty to our clients. In 2006, Steve Cassaday developed an agreement to provide for an orderly and seamless transfer of firm ownership and governance in the event of the absence of current leadership. These successors are highly trained, experienced and competent employees with an average tenure with the firm of over 20 years. This plan has been put in place to ensure our clients and their families are getting the best possible care and support for generations to come.

To see the full Forbes Best-In-State Wealth Advisor rankings, click here.

To view the methodology behind the Forbes’ Best-In-State Wealth Advisors, click here.

For a comprehensive list of Cassaday & Co.’s awards and recognition, click here.


Award Criteria:

The Forbes ranking of Best-In-State Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, assets under management, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Neither Forbes or SHOOK receive a fee in exchange for rankings.  Data for the 2023 Best-In-State rankings is as of 6/30/22. Please see for more information. To see all award disclosures, please see


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